Brand Equity Development Planning
(9 hours)
1. 3Cs analysis - company, competitor, company - through 4Ps and Keller's brand equity model.
2. PESTEL analysis.
3. SWOT & TOWS analysis.
4. Business model canvas.
Pre-Feasibility (8 hours)
1. Verify land ownership.
2. Analyze 5 attributes of land - legal, physical, locational, environmental and psychological.
3. Analyze maximum GFA by draft mass model.
4. Market analysis (by secondary data).
5. Financial analysis.
Full-feasibility (12 hours)
1. Verify Land Ownership.
2. Analyze 5 Attributes of Land - Legal, Physical, Locational, Environmental and Psychological.
3. Analyze Maximum GFA by draft mass model.
4. Market Analysis (By secondary data).
5. Financial Analysis (If Property for sale: Plus Estimate Income per time, If Property for rent: Plus rights/lease option.
6. Sensitivity Analysis.
7. Scenario Analysis.
Property Management (10 hours)
1. Analyze property status / define problems.
2. Design questionnaires.
3. Launch pilot test X samples.
4. Analyze importance and performance factors
5. Summarize and suggestions.
DuPont Company Health Check (6 hours)
1. Company Analysis - 7S.
2. Finding close peers.